Naoto Fukasawa and his concept “unconscious design”

The famous Japanese product designer Naoto Fukasawa calls his design concept unconscious design. The so-called unconsciousness does not mean designing when inspired. It means that the designed product can provide people with convenience. He believes that design is to meet people's needs in life, not to change their lives; design is to facilitate people's lifestyle, not to be complicated.

"His work looks like undesigned, it is the natural result of human needs."

Umbrella handle with groove

A groove is designed on the handle of the umbrella. This small gap allows you to hang heavy objects on the umbrella, saving energy and storing heavy objects and long handles on the umbrella.

CD player Wall-mounted CD player

This is a music player designed by Naoto Fukasawa for MUJI. Its design incorporates childhood memories. When I was young, electric lights and fans were controlled by ropes. This CD player also uses the same design.

This design won the Japanese National Excellent Design Award and the German IF Design Gold Award.

In our daily life, design is everywhere. From tableware such as cups and bowls to buildings where people live…

So today, I will take out five nice things from the Yue Space to recommend to you.

1.QEEBOO KILLER METAL FINISH umbrella stand

This is a shark shaped umbrella bucket, the bucket height and diameter can support about 5 long stick umbrellas. QEEBOO is an Italian creative design brand, each product is full of interesting creative elements. It shows that QEEBOO opposes conservative design philosophy and the creative aesthetics of new era design brands. In a word, put in the entrance of the home, cool!

2.Georg Jensen JLE Stainless steel bottle opener

This bottle opener is made of one piece stainless steel and feels heavy. With an ergonomically asymmetrical shape, it fits perfectly with the palm. The designer shows an elegant design language with dynamic and smooth shapes.

3.Original design handbag brand：Songmont

In recent years, domestic original designs have risen, and many brands hope to use Chinese elements and national trends to show brand content. The uniqueness of Songmont is that it combines traditional Chinese elements with modern standard design. Starting from solving actual needs, we are committed to achieving a balance between practicality and aesthetics, and continue to explore the unique position of Songmont in the female bag industry.So the evaluation of this brand is, there is design, attitude, cost-effective, worth buying!

4.Yue series: Kung Fu teapot

The Yue series is a series of works co-brand by young artist Luo Xiao and Yue Space.

Over the years, luo Xiao found a special form of expression between earth and fire through his study of color-changing glaze in high-temperature kilns. The color and mechanism of his ceramics are full of passion.

5.GAN Spanish hand-woven cushion

These hand-wovencushionscontain Spanish-style color and design. I believe that those who like this futon must also be attracted by its rich colors and weaving methods!

Good design can expand the dimensions of our lives, When you finish your busy day at work, you can watch a movie lazily on the sofa at hom, on weedend，you can make a cup of coffee in the early morning, and make a pot of plum-scented aged Pu'er in the afternoon, reading and cooking at night...

In these moments of life, there is always something designed to improve your quality of life and fun, filled with deep happiness.